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Oliver Buchannon
Matt Pyle

I'm Matt — marketer helping tattoo artists get more bookings and make more money.

How to Tell Clients Your Prices Are Going Up

Jun 26, 2026

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3 min read

How to Tell Clients Your Prices Are Going Up

When did you last raise your rates?

Matt Pyle
Matt Pyle
🖤 Hollywood directors do this. You can too

Jun 19, 2026

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3 min read

🖤 Hollywood directors do this. You can too

One shoot. Months of content.

Matt Pyle
Matt Pyle
🖤 I used to think highlights didn't matter

Jun 12, 2026

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4 min read

🖤 I used to think highlights didn't matter

I was wrong.

Matt Pyle
Matt Pyle
🖤 42,000 tattoo artists in the US (and not enough clients for all of them)

Jun 5, 2026

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3 min read

🖤 42,000 tattoo artists in the US (and not enough clients for all of them)

Here's what the numbers say about where the industry is actually headed.

Matt Pyle
Matt Pyle
🖤 Instagram is like a toxic ex

May 29, 2026

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3 min read

🖤 Instagram is like a toxic ex

Go quiet for two weeks and it completely freezes you out. Here is how we stop chasing it.

Matt Pyle
Matt Pyle
🖤 5-star review will get you banned

May 22, 2026

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3 min read

🖤 5-star review will get you banned

Google's 2026 update just made your current process a violation.

Matt Pyle
Matt Pyle
🖤 The 4 things your Instagram needs to say

May 15, 2026

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3 min read

🖤 The 4 things your Instagram needs to say

And why you should never say all four in the same post.

Matt Pyle
Matt Pyle
🖤 The Tattoo Isn't the Point

May 8, 2026

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3 min read

🖤 The Tattoo Isn't the Point

62% want self-expression. 34% want remembrance. Only 9% care about appearance. Are you marketing to the wrong thing?

Matt Pyle
Matt Pyle
🖤 Is AI making your job harder?

May 1, 2026

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3 min read

🖤 Is AI making your job harder?

More artists think so. Here's what's actually going on.

Matt Pyle
Matt Pyle
🖤 I audited the top 3 tattoo shops in Denver

Apr 24, 2026

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4 min read

🖤 I audited the top 3 tattoo shops in Denver

Here's exactly what they did right.

Matt Pyle
Matt Pyle
🖤 5 tips for better tattoo photos

Apr 17, 2026

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3 min read

🖤 5 tips for better tattoo photos

Your work deserves photos that actually show it off. Here's how to get there with just your phone.

Matt Pyle
Matt Pyle
🖤 You trained them to wait

Apr 10, 2026

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5 min read

🖤 You trained them to wait

Every time you dropped your rate, your audience learned exactly what to do next time.

Matt Pyle
Matt Pyle
🖤 15,000 searches a day. You're missing them

Apr 3, 2026

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5 min read

🖤 15,000 searches a day. You're missing them

No website means none of them find you.

Matt Pyle
Matt Pyle
How to Get More Google Reviews as a Tattoo Artist

Mar 31, 2026

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5 min read

How to Get More Google Reviews as a Tattoo Artist

Every day, over 23,000 people search Google for "tattoo shop near me." Most of them will pick someone from the first few results. And one of the biggest things that determines who shows up there is Google reviews.Not your Instagram. Not your website. Reviews.If you're not actively getting them, you're leaving bookings on the table every single week.

Matt Pyle
Matt Pyle
85% of tattoo artists get this wrong

Mar 27, 2026

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4 min read

85% of tattoo artists get this wrong

I audited over 100 tattoo artist profiles this week. The results were worse than I expected.

Matt Pyle
Matt Pyle
Why clients ghost after the consultation (and the 1-message fix)

Mar 20, 2026

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5 min read

Why clients ghost after the consultation (and the 1-message fix)

You had a great consultation. They were excited. Then they vanished. Here's the fix.

Matt Pyle
Matt Pyle
The Easiest Thing You're Not Doing to Get More Clients

Mar 9, 2026

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12 min read

The Easiest Thing You're Not Doing to Get More Clients

This one thing can skyrocket your Google visibility

Matt Pyle
Matt Pyle

Tattoo Growth Lab

The no-BS newsletter for tattoo artists who want more clients and a real business.

© 2026 Tattoo Growth Lab.
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