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Dive into a collection of past posts and rediscover timeless content.
How to Tell Clients Your Prices Are Going Up

Jun 26, 2026

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3 min read

How to Tell Clients Your Prices Are Going Up

When did you last raise your rates?

Matt Pyle
Matt Pyle
🖤 Hollywood directors do this. You can too

Jun 19, 2026

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3 min read

🖤 Hollywood directors do this. You can too

One shoot. Months of content.

Matt Pyle
Matt Pyle
🖤 I used to think highlights didn't matter

Jun 12, 2026

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4 min read

🖤 I used to think highlights didn't matter

I was wrong.

Matt Pyle
Matt Pyle
🖤 42,000 tattoo artists in the US (and not enough clients for all of them)

Jun 5, 2026

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3 min read

🖤 42,000 tattoo artists in the US (and not enough clients for all of them)

Here's what the numbers say about where the industry is actually headed.

Matt Pyle
Matt Pyle
🖤 Instagram is like a toxic ex

May 29, 2026

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3 min read

🖤 Instagram is like a toxic ex

Go quiet for two weeks and it completely freezes you out. Here is how we stop chasing it.

Matt Pyle
Matt Pyle
🖤 5-star review will get you banned

May 22, 2026

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3 min read

🖤 5-star review will get you banned

Google's 2026 update just made your current process a violation.

Matt Pyle
Matt Pyle
🖤 The 4 things your Instagram needs to say

May 15, 2026

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3 min read

🖤 The 4 things your Instagram needs to say

And why you should never say all four in the same post.

Matt Pyle
Matt Pyle
🖤 The Tattoo Isn't the Point

May 8, 2026

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3 min read

🖤 The Tattoo Isn't the Point

62% want self-expression. 34% want remembrance. Only 9% care about appearance. Are you marketing to the wrong thing?

Matt Pyle
Matt Pyle
🖤 Is AI making your job harder?

May 1, 2026

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3 min read

🖤 Is AI making your job harder?

More artists think so. Here's what's actually going on.

Matt Pyle
Matt Pyle
🖤 I audited the top 3 tattoo shops in Denver

Apr 24, 2026

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4 min read

🖤 I audited the top 3 tattoo shops in Denver

Here's exactly what they did right.

Matt Pyle
Matt Pyle
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