🖤 Instagram is like a toxic ex

Hey, it's Matt.

Most tattoo artists get their clients from Instagram.

You're probably one of them.

But are you actually doing it right?

In today's issue:

👀 ICYMI

🗞️ Industry News

Want your work featured next week? Reply to this email with a link to your Instagram post. I might pick yours. 😊

Got 30 minutes?

If you want more bookings, your Instagram profile is the first place to fix.

I audited 100+ tattoo artist profiles and built a step-by-step guide around what I found. Most fixes take under 5 minutes each.

[Fix Your Instagram Profile in 30 Minutes →]

You've done it. I've seen it. Everyone has.

Finish a great piece. Post it. Get some likes. Then a big project comes in, life gets busy, and before you know it three weeks have gone by with nothing posted.

Then you come back, post something, and it flops.

You think the content was bad. It wasn't.

You just went cold.

It tracks how regularly you show up. Go quiet for a few weeks and it stops pushing your content to new people. Your reach shrinks. When you come back, your posts land flat.

And because you don't see it happening in real time, most artists blame the wrong thing. The photo. The caption. The hashtags.

It's none of that. It's the gap.

Seriously, you don't.

What you actually need is a rhythm.

Accounts that post consistently, even just once a week, for 20+ weeks straight get 5x more engagement per post than accounts that post in frantic bursts.

Not 5% more.

Five times.

Two posts a week, every single week, will outperform ten posts in seven days followed by a month of silence. Every single time.

Think about it like a friend. If someone texts you every day for a week and then disappears for a month, you stop paying attention to them.

But if someone shows up in your inbox every Tuesday and Friday without fail, you start to expect them. You look for them.

That’s what a predictable schedule builds: an audience that is actually waiting to hear from you.

So, what does consistency actually look like without taking over your life?

Here is a simple weekly floor tailored specifically for tattoo artists:

Pick two days, Monday and Thursday, Tuesday and Friday, whatever, and lock them in.

The real reason artists fall off this schedule isn't laziness; it's trying to create and post on the exact same day.

That is a grind that will burn you out by week three.

Instead, set aside just one hour at the start of your week. Format your photos, write your captions, and schedule them out.

Done.

Your whole week is handled before it even starts.

The artists who stay booked solid aren’t always the most talented in the room. They’re just the ones who showed up often enough that when a client finally decided, "I'm ready for my next tattoo," that artist’s name was the first one in their head.

Showing up consistently only works if your profile is actually set up to handle the traffic.

If someone lands on your page from a Reel but can't immediately see what you specialize in, where your shop is based, or how to book an appointment, they’re going to leave in five seconds.

If you want to audit your own page, I put everything I learned from analyzing over 100 tattoo profiles into the Fix Your Instagram in 30 Minutes Playbook.

It breaks down the exact spots where you're likely losing bookings right now, from your bio and link setup to your highlights and pinned posts.

…and fix the leaks in your profile before your next post goes live.

That's a wrap for this week.

Go enjoy your weekend, look through your camera roll for a couple of clean pieces you haven't posted yet, and get them queued up for next week.

See you next week.